PowerImporter Documentation
  • ⚡Welcome to PowerImporter!
  • 🌠QUICK START
    • Sync Airtable with Webflow CMS in 3 steps
    • Sync CSV with Webflow CMS in 3 steps
    • Migrate a Wordpress blog to Webflow CMS in 3 steps
  • ☑️Set up checklist
    • Checklist Airtable to Webflow
    • Checklist CSV to Webflow
    • Checklist WordPress to Webflow
  • 🎯step-by-step guides
    • How to create an Airtable to Webflow sync
      • How to create an Airtable to Webflow sync (part 2)
    • How to create a CSV to Webflow sync
    • How to create a WordPress to Webflow migration
      • Test & review your WordPress to Webflow migration
      • How to link Authors, Categories and Tags to your WordPress Blog posts
  • 📺VIDEO TUTORIALS
    • Airtable to Webflow
    • CSV to Webflow
    • WordPress to Webflow
      • Preparing your WordPress data
  • 🌟Features
    • One-way sync
    • Editing a sync
    • Auto-sync (Airtable only)
    • Sync Airtable to Webflow from anywhere
      • Cancel the Airtable Public Sync URL
    • Localization
    • Webflow Rich-text fields
    • Webflow Multi-reference fields
  • 💡RESOURCES
    • Checking your sync logs
    • Getting email notifications for sync errors
    • Downloading your error logs
    • Troubleshooting
    • Supported fields
      • Supported Webflow CMS fields
      • Supported Airtable fields
      • Airtable to Webflow field mapping
      • Supported WordPress fields
    • Managing your PowerImporter account
    • ❓FAQ
      • Can you publish content in Webflow CMS as draft items?
      • Can you control the order with which items are created or synced in Webflow?
      • I have synced but not all records have been updated - is this normal?
      • Can you sync to Webflow Ecommerce?
      • Can I sync the number of CMS items in my plan regardless of how many fields are in each CMS item?
      • Can I have several syncs for the same website in PowerImporter?
      • How many CMS collections can I sync under one plan?
      • Can I sync items to Webflow with a certain status in Airtable?
    • 😊Getting support
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  1. Features

Webflow Rich-text fields

Automatically turn your Airtable long-text fields with rich-text formatting into 100% compatible Webflow HTML fields.

PreviousLocalizationNextWebflow Multi-reference fields

Last updated 10 months ago

If you have enabled the "" option in a long text field in Airtable, you're essentially enabling support for markdown. Markdown is a lightweight language that uses plain text symbols to define formatting like headings, bold text, italics, and lists.

While Webflow offers a powerful CMS for managing website content, it doesn't natively understand Markdown. PowerImporter steps in to solve this by acting as a translator between Markdown and HTML, which Webflow understands for text fields.

PowerImporter offers a "Convert markdown to HTML" option for text fields. With this option enabled, it will recognize the markdown syntax within your data and converts it to its corresponding HTML equivalent during the sync process.

Your content is imported into Webflow with all the intended formatting preserved, including headings, bold text, italics, and lists. You can see the formatted content directly within the Webflow editor, eliminating the need for manual conversion.

Watch this video to see the difference between using the Convert Markdown to HTML option and not using it:

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rich text formatting