> For the complete documentation index, see [llms.txt](https://documentation.powerimporter.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://documentation.powerimporter.com/features/webflow-rich-text-fields.md).

# Webflow Rich-text fields

Automatically turn your Airtable long-text fields with rich-text formatting into 100% compatible Webflow HTML fields.

<figure><img src="https://1317595629-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOJWTAW76OKOMWVOxQuhV%2Fuploads%2FWSeo0NdEMUXBJsdKK6QF%2FAirtable%20to%20Webflow.png?alt=media&amp;token=58543451-d25d-4b7a-b910-ba39a0ebb397" alt=""><figcaption></figcaption></figure>

If you have enabled the "[rich text formatting](https://support.airtable.com/docs/using-rich-text-with-airtable)" option in a long text field in Airtable, you're essentially enabling support for markdown. Markdown is a lightweight language that uses plain text symbols to define formatting like headings, bold text, italics, and lists.

While Webflow offers a powerful CMS for managing website content, it doesn't natively understand Markdown. PowerImporter steps in to solve this by acting as a translator between Markdown and HTML, which Webflow understands for text fields.

<mark style="color:blue;">**PowerImporter offers a "Convert markdown to HTML" option for text fields.**</mark> With this option enabled, it will recognize the markdown syntax within your data and converts it to its corresponding HTML equivalent during the sync process.&#x20;

Your content is imported into Webflow with all the intended formatting preserved, including headings, bold text, italics, and lists. \
\
You can see the formatted content directly within the Webflow editor, eliminating the need for manual conversion.

Watch this video to see <mark style="color:blue;">**the difference between using the Convert Markdown to HTML option and not using it:**</mark>

{% embed url="<https://youtu.be/g8Q7AXF6nv8?si=npYWR3iVBmzv07pr>" %}